CINCINNATI — Procter & Gamble's Head & Shoulders has tapped Alyson Hannigan, star of CBS' "How I Met Your Mother" and "American Pie," to be the brand's female ambassador. Hannigan will appear in a campaign targeting female consumers starting this month.
Hannigan joins Head & Shoulders hair legends, including two-time Super Bowl champion Troy Polamalu, and Minnesota Twins All-Star catcher Joe Mauer.
"Strip away the cameras and red carpets and Alyson is just like us, a working mom juggling a hectic work schedule and busy family life who needs five minutes of 'me time' and the right beauty products to help kick start her day," Head & Shoulders brand manager April Anslinger said. "We're excited to share that same relatable lifestyle along with her trademark humor, quirky personality and, of course, her beautiful hair, with our female consumers."
This summer, Head & Shoulders and Hannigan are teaming up with consumers to create "The Good Girlfriend Guide," an e-manual of positive girlfriend-to-girlfriend advice that tackles everything from beauty faux pas to relationship blunders.
To rally consumers behind their mission, Hannigan is urging women across the country to visit the Head & Shoulders for Women Facebook fan page, where they can offer up their own advice on a series of topics ranging from parenting to fashion. Fifty consumers will have their advice published in "The Good Girlfriend Guide" and five women will be chosen to attend an exclusive, all access VIP e-book launch with Hannigan in Los Angeles in November.