Head & Shoulders mans up

CINCINNATI Procter & Gamble's Head & Shoulders brand is stepping into the men's grooming segment with the launch of its first "for men" line, called Hair Endurance for Men.

The line features a new shampoo and 2-in-1 that was developed to strengthen hair at the scalp, allowing hair to appear fuller and thicker looking. According to the company, research has shown that 44% of men who suffer from dandruff also claim to have hair damage from scratching, which can result in hair breakage.

Head & Shoulders' proprietary zinc pyrithione formula works against dandruff by tackling the cause at the scalp, in addition to the signs of dandruff (i.e. dryness and itchiness). By reducing dandruff symptoms, Hair Endurance for Men can calm and reduce scalp irritations, which means less itch and urge to scratch.

The shampoo and 2-in-1 shampoo plus conditioner is priced at priced at $4.97 each.

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