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ST. LOUIS — Nestle Purina PetCare Company is touting its newest pet food brand, Be Happy, as a brand that “celebrate[s] our pets as our happiness heroes.” In just three months, the brand’s Facebook page has grown to more than 100,000 fans. Be Happy is available in two varieties for cats — Deep Sea Duos Crunchies with Ocean Fish and Salmon Flavors, and Poultry Pair-adise Crunchies with Chicken and Turkey Flavors — and two varieties for dogs — beef and chicken.