Hansruedi Juestrich acquires Similasan AG

HIGHLANDS RANCH, Colo. Similasan last week announced the acquisition of its Swiss-based parent company, Similasan AG, by Hansruedi Juestrich, owner of Nahrin AG, an international manufacturer and distributor of natural food products, food supplements and cosmetics.

“In the U.S., Similasan products are highly appreciated by consumers, and the brand has gained tremendous acceptance among our retail partners in the last decade,” stated Similasan chairman Michel Juestrich, son of Hansruedi. “We intend to continue building on past success and growing our brand via continued consumer marketing support and product launches.”

The new ownership plans no immediate changes to the U.S. business structure or brand strategy, the company stated.

“We are pleased to work with new ownership that understands our brand and our current go-to-market strategies,” stated Similasan’s U.S. vice president of sales, Dan Quail. “We continue to see a bright future for the Similasan group of companies both here and abroad.” 

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