Hansen overhauls packaging

NEW YORK Just one week after it expanded its product line, Hansen has unveiled new packaging.

Hansen's new can has more vibrant colors and changes the orientation of "Hansen's" from diagonal to horizontal, giving it a more symmetrical and no frills look.

"We wanted the new packaging to be naturally delicious, just like our soda. We think that our new look is timeless and will last for another generation to enjoy," said Blair Owens, VP marketing.

Hansen's flavorful production line includes cola, diet original cola, ginger ale, key lime, cherry vanilla, grapefruit, kiwi strawberry, vanilla, mandarin lime, creamy root beer, raspberry, orange mango, pomegranate and black cherry. The premium soda maker's products do not contain caffeine, preservatives or artificial flavors or colors.

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