WAUKESHA, Wis. — Hamacher Resource Group will challenge suppliers to evaluate their brand through the eyes of the consumer during its “Brandformation” presentation at the OTC Perspectives National Conference in Chicago on Oct. 4, the company announced Wednesday.
“An objective assessment of a brand — whether you’re a category leader or still climbing – is critical to protecting and growing the product or product line," stated Dave Wendland Hamacher VP. “It’s important to remember that brands are not born, they are made.” The session will give product and brand managers tips to assessing and building their brand for success online and at-shelf.
Wendland regularly speaks at industry events including HDMA’s Business & Leadership Conference, Food Marketing Institute’s Health and Wellness Conference, OTC Perspectives’ OTC National Conference, and Drug Store News’ Diabetes Leadership Forum. He serves on the Board of Directors for the Consumer Healthcare Products Association, and actively participates in other trade organizations such as Healthcare Distribution Management Association, the National Association of Chain Drug Stores, the National Community Pharmacists Association and Global Market Development Center. He also is a featured blogger for DrugStoreNews.com and a member of the BrainTrust Panel on RetailWire.com.