WAUKESHA, Wis. — Hamacher Resource Group on Monday announced that Dave Wendland, Hamacher VP, will present "Rx-to-OTC: Getting It Right at Retail," an educational videocast for retailers sponsored by the Global Market Development Center on Thursday, July 17.
The complimentary 60-minute videocast, to start at 1 p.m., will provide practical solutions for retailers to effectively capitalize on Rx-to-OTC launches and suggest strategies and tactics for educating consumers about these unique new products. Examples of recent best-in-class launches will be explored, as well as observations regarding the Food and Drug Administration’s potential view of future Rx-to-OTC switches.
“As the FDA continues to look for ways to improve access to healthcare, the pace of Rx-to-OTC switches is expected to pick up,” Wendland stated. “The challenge for pharmacies is to recapture the dollars that came from the formerly prescription-only item – recognizing that the number of potential outlets carrying this new OTC version increases more than tenfold.”