WAUKESHA, Wis. — Hamacher Resource Group has been honored with a 2013 Communicator Award of Distinction for Marketing/Promotion–Direct Mail in the print category. HRG was recognized for its IN.depth Product Showcase-to-Go program for consumer packaged goods manufacturers of health, beauty and wellness products. Product Showcase-to-Go offers CPG manufacturers an opportunity to get their product sample directly into the hands of decision-makers in independent pharmacies across the country.
“We have several direct marketing options to help CPG manufacturers present their brand message to independent pharmacies, and Product Showcase-to-Go has been among the most popular thus far,” stated Dave Wendland, VP HRG. “Giving pharmacists a product sample to test is a surefire way to make them aware of a brand and help them decide if it’s a fit for their store.”
HRG has won a Communicator Award every year they have entered their work in the competition, which is judged by the International Academy of Visual Arts. The company has earned a total of six Communicator Awards, in categories that include rebranding and advertising.