Hamacher names new director of sales

WAUKESHA, Wis. — Hamacher Resource Group on Friday named George Lisenbe as the marketing and research firm's new director of sales.

Lisenbe most recently served as VP sales for an information solutions and risk management company, where he was able to drive growth in recent years while the industry remained flat. Prior to that, he founded and was the managing director at an international sales training firm that counted several Fortune 1000 companies as clients. He and his team analyzed client companies’ go-to-market messaging, assessed the sales staff’s skills, and developed customized training. Lisenbe began his career in the grocery business and eventually moved to a consumer packaged goods company where he ascended to a management role.

“George’s varied sales experience and business development knowledge make him a strong addition to the leadership team," HRG president Dawn Vogelsang said. "We’re excited about the fresh perspective he brings and look forward to him sharing his ideas as we continue to expand our offerings to best serve our clients in the coming years."

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