Hallmark signs licensing deal with Fox

LOS ANGELES Hallmark has signed a deal with 20th Century Fox Licensing & Merchandising that gives the greeting card company access to images and sound clips from 50 years of TV shows and movies.

The agreement will allow Hallmark to use properties like The Simpsons, Ice Age and older films including The Sound of Music in sound greeting cards and other social expression products. Hallmark will dedicate four-feet of retail space in 3,700 of its Hallmark Gold Crown stores this fall to products based on Fox properties.

“Hallmark is a blue chip partner and category leader who has already proven themselves experts in translating The Simpsons into a line of top-selling cards,” said Elie Dekel, executive VP of 20th Century Fox Licensing and Merchandising.

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