Hallmark, CBS ink licensing deal for the holidays

CHICAGO Christmas this year could include old sitcom characters such as Fonzie of “Happy Days” under a new licensing deal between Hallmark and CBS Consumer Products.

Hallmark will get access to more than 150 television properties for use on greeting cards, as well as in party goods, collectibles and other items. In return, CBS will receive a portion of sales online and at more than 43,000 retail outlets.

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