Hairstyling products shaping up in sales

Not Your Mother’s Kinky Moves hair cream

CHICAGO — Whether it’s soft, sexy waves, an elegant updo or frizz-free straight locks, hair is a woman’s greatest accessory, and many of the hottest looks are hard to achieve without the help of styling aids.

According to data provided by SymphonyIRI Group, a Chicago-based market research firm, sales of hairspray totaled $416.5 million, up 0.52%, at food, drug and mass (excluding Walmart) for the 52 weeks ended May 15. Sales of hairstyling gel and mousse rose 1.78% to $636.2 million during that same period.

Several hair care brands are looking to further expand the category, such as Not Your Mother’s. Not Your Mother’s hairstyling products launched in 2010 in a few hundred Walmart stores as a test. The launch was a hit, and the brand has now expanded to more than 1,500 stores. 

In March 2011, Ulta brought the line to all of its stores, and several regional retailers also came on board. Now in third quarter 2011, several major drug store and grocery chains will carry Not Your Mother’s.

In addition, the iconic green-apple-scented Salon Selectives hair care brand is back on store shelves and gaining momentum. The brand is now launching a full line of styling aids, hairspray, brushes and even body wash.

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