Sales of hair spray experienced a slight lift during the 12 weeks ended July 8, according to SymphonyIRI Group, as beauty mavens continued to turn to styling products to achieve a desired look and lock it in place.
Whether women are sporting poker-straight hair, rocking sexy beach waves or perfecting soft, elegant curls, such styles require product, and that translated into a bump in sales at food, drug and mass. According to SymphonyIRI Group, a Chicago-based market research firm, sales of hair spray during the 12 weeks inched up 0.14% at food, drug and mass (excluding Walmart).
Sales of gel/mousse, however, didn’t fair quite as well, as sales for the 12 weeks slipped about 1.5%, according to SymphonyIRI Group.
The article above is part of the DSN Category Review Series. For the complete Hair Care Sell-Through Report, including extensive charts, data and more analysis, click here.