BENTONVILLE, Ark. It was standing room only in the ballroom of the Embassy Suites hotel in Rogers, Ark., on Wednesday evening as several hundred people gathered for the Pantene Beautiful Lengths cutting event held in conjunction with the P&G NW Arkansas Championship presented by Walmart.
The event involved roughly 100 women, young girls and professional golfers from the Ladies Professional Golf Association who volunteered to have 8 in. of their hair cut so that it could be used to make wigs for female cancer patients who, in addition to enduring the debilitating and often fatal effects of the disease, experience the emotional trauma of losing their hair after undergoing radiation treatment.
“I am so thrilled to see such a large crowd,” Procter & Gamble chairman and CEO Bob McDonald told those gathered at the event. Other guests included Walmart president and CEO Mike Duke, CFO Tom Schoewe, in addition to several other senior executives from Walmart, as well as local business leaders and elected officials, many of whom served as guest stylists involved in the synchronized hair cutting. McDonald noted that the event aligns with P&G’s overarching corporate strategy of “purpose-inspired growth.”
LPGA professionals Michelle Wie and Natalie Gulbis were among those who helped with the actual cutting, and Gulbis recalled how the event has grown.
“The first time we did this four years ago, it was in a tent on the 18th green and there were maybe 20 people there and one camera,” Gulbis said.
P&G has been involved with the LPGA tournament since it arrived in Northwest Arkansas four years ago at the Pinnacle Hills Country Club, and this year, Jeff Schomburger, president of P&G’s global Walmart team, noted that the event would raise approximately $250,000 for local charities.