Hair care brand Joico launches e-commerce platform with a twist

LOS ANGELES — Hair care brand Joico has teamed up with beauty online retail solution Loxa Beauty to bring stylists, consumers and products together through an online shopping platform.
The beauty industry was rooted in the ability to experience products in-store through the five senses, but that notion is changing and evolving into a virtual beauty counter. Through this partnership, beginning mid-March, Joico will maintain its position as salon/stylist expert, while making its products directly accessible to consumers.

Unlike traditional e-commerce platforms, Loxa Beauty incorporates a salon/stylist into the checkout process by awarding commission for individual online sales.

“This partnership marks yet another monumental moment for the brand, and we are thrilled to be a part of this exhilarating journey,” said Sara Jones, GM at Joico. “As a brand, we believe the connection between consumers and the professional salon world is the foundation of our industry, and Loxa Beauty empowers this connection on a broader scale. Finally, there’s a website that offers everything the beauty enthused consumer desires, and we are excited for this opportunity to deepen our connection with our customers.”

Additional resources have been designed for salons/stylists on Loxa Beauty, including a mobile tool used to send personalized HairScription recommendations to their clients. Salons/stylists can choose from more than 3,000 options, including Joico products, to recommend the product that is unique to their client’s needs.

“Loxa Beauty was created to extend the salon shopping experience beyond the stylists’ chair,” stated Janell Shaffer, founder of Loxa Beauty. “This revolutionary platform bridges the gap between the salons/stylists, clients and professional beauty products. By awarding a commission on every sale, we are able to keep the stylist at the center of the shopping experience. Our goal was to partner with brands that understand the importance of this connection, which is why we worked diligently to ensure Joico was present.”

Consumers can join Loxa Beauty to receive content, special offers and buy Joico product, while professional salons/stylists can benefit from Loxa Professional through their personal salon/stylist listing and account. With a salon/stylist listing and account, a salon/stylist is eligible for compensation — completing the circle between professionals, consumers/clients and the online shopping experience.


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