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Hair accessories brand Goody once again supports 'The Today Show' gift drive

ATLANTA — Goody, a maker of hair accessories and styling tools, is supporting the 19th annual “Today Show “Holiday Gift Drive, through a donation of more than $200,000 hairstyling accessories to benefit children, teens and their families across the country this holiday season. The donation was made on “The Today Show” that aired on Friday.

"We are so proud to be a part of ‘The Today Show’ Holiday Gift Drive again this year," stated Meverly Malixi, brand marketing manager at Goody. "As we take part in our eighth consecutive holiday season with this remarkable program, we find each year brings more joy! Over the years, we have donated more than $1,000,000 in Goody products to help make the holidays happier for kids around the country who otherwise might not receive a gift. We love giving back to the community and encourage everyone watching to do the same."

The donation consists of Goody hair styling tools and accessories, including barrettes; headbands; self-sticking barrettes for girls, Goody Softies; and the Goody Quikstyle brush, which removes 30% of water to dry hair faster, helping to speed up styling time.

Throughout the year, Goody makes a continued charitable effort working with Girls on the Run to promote active, healthy lifestyles for girls, building their self-confidence as they develop into young women. Goody's parent company, Newell Rubbermaid, helps to improve communities around the world by supporting worthy nonprofit organizations with a focus on education, including Junior Achievement and Kids in Need Foundation, through financial and in-kind product donations, as well as employee volunteerism, the company stated.

“Today's” Holiday Gift Drive reaches more than 5 million children through more than 200 organizations, and for many of these children, this is their primary source of holiday gifts. The program has distributed nearly $325 million in donations since 1994, providing gifts for impoverished children and teenagers up to age 18 nationwide. Goody has been actively donating to this worthwhile charity since 2004.

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