Haagen-Dazs prepares for summer with new gelato, ice cream flavors

OAKLAND, Calif. — Haagen-Dazs on Thursday announced that it will expand its gelato line and also will be adding new ice cream flavors to its limited-edition line.

The new gelato options include Carmelized Banana Chip, pistachio, Pomegranate Swirl and tiramisu. Consumers with their eyes on the limited-edition ice creams can expect Midnight Cookies & Cream, banana split, as well as pomegranate dark chocolate ice cream bars.

"We have a very dedicated fan base that is always looking for ways to enhance the ice cream or gelato experience," said Alex Placzek, Haagen-Dazs brand director. "The response to our gelato line has been overwhelmingly positive, and we are thrilled to offer fans a mix of new flavor options: some are innovative and modern while others are a tribute to Italian flavors that have been around for centuries."

Haagen-Dazs gelato flavors will be available in 14-oz. cartons for a suggested retail price of $4.79. The tiramisu gelato variety also will be available in 3.6-oz. cups for a SRP of $1.49. The limited-edition banana split and Midnight Cookies & Cream ice cream will be available in 14-oz. cartons for a SRP of $4.79; the limited-edition pomegranate dark chocolate ice cream bars will be available for a SRP of $4.39 for a pack of four.

 

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