SAN ANTONIO — Grocer H-E-B has introduced in March its own line of organic products that focus on everyday pantry staples such as canned tomatoes and vegetables, cereal, crackers, fruit and specialty spreads and coffee.
The new H-E-B Organics line, which also includes items throughout the produce and market departments like cheese and various beef products, is USDA-certified organic, which prohibits the use of GMOs.
Organics are grown using only USDA organic compliant fertilizers and pesticides suitable for use of sustainable soil management methods. Items do not contain any artificial colors or artificial flavors. For meat and dairy products, the H-E-B Organics label means the animals were raised on organic feed with no added growth hormones and the products were processed in a USDA-certified organic facility.
“As the No. 1 food provider in Texas, it is H-E-B’s goal to give our customers the best food choices at the lowest possible prices, and that includes organics,” stated Martin Otto, H-E-B chief merchant. “As a company, we strive for sustainability in our offerings and business practices, and we know our customers are thinking the same way. Demand for organic products has risen steadily over the past few years, yet many organics remain out of reach for customers on a budget. That’s why we are so excited to introduce our customers to H-E-B Organics giving Texas families an affordable way to go organic.”
As of Wednesday, H-E-B has introduced hundreds of organic items under the new label available at stores throughout Texas and Mexico.