“After all, we’re from around here, too.” That message, delivered to millions of Texas consumers via the pharmacy page on H-E-B’s heavily scanned website, lies at the heart of the San Antonio-based supermarket chain’s seemingly unshakeable grip on both customers and patients in the Lone Star State. The H.E. Butt Grocery Co. maintains high marks for customer loyalty, innovative patient care services, a quality shopping experience and plenty of healthy choices in its food aisles.
H-E-B pharmacists now provide health screenings for blood pressure, glucose and cholesterol every second Saturday of the month from March through October, as well as quarterly A1C exams for patients with diabetes. Those patients also are eligible for a free InControl No Coding starter kit when they fill their first script for a diabetes medication.
H-E-B also builds loyalty with its Rx Rewards Platinum card. For a $5 enrollment fee, the card provides discounts on some 500 generic drugs, vaccinations and pet medicines, as well as free health screenings and free prenatal vitamins. Last summer, the company also extended its reach electronically with the launch of an improved website for prescription renewals and a new link with customers’ mobile phones.
To ward off disease, the company’s pharmacies and clinicians now offer periodic immunizations, not only for flu but also for hepatitis A and B, HPV/cervical cancer, measles, meningitis, pneumonia, shingles and tetanus. That appeal to disease prevention has permeated the food aisles as well; H-E-B promotes healthier nutritional choices with programs like its Fully Fit branding program, which identifies healthy foods throughout the store, and the H-E-Buddy campaign, designed to educate kids about healthier foods and snacks.
In partnership with RediClinic, H-E-B aggressively is expanding its network of in-store clinics. RediClinic revealed last fall it will open another 20 clinics in H-E-B stores this year, nearly doubling its presence within the Texas chain, with a focus on the Austin, Houston and San Antonio regions.