Guinness brings Black Lager to market next month

NORWALK, Conn. — Guinness is launching its latest brewed creation nationwide next month.

Guinness Black Lager pairs together the taste of lager with the flavor of Guinness and touts 4.5% alcohol by volume in each 11.2-oz bottle, the company said. The launch will be supported with television, radio and online advertising.

"The U.S. beer market is evolving and we believe this is the right time to introduce a lager to meet consumers' needs," Guinness brand director Doug Campbell said. "Guinness Black Lager will appeal to a range of drinkers; those who want a refreshing tasting beer with real character, and our loyal Guinness consumers, who want a variety of unique experiences from Guinness and a refreshing taste profile for certain occasions."

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