GSK's Alli, celebrity Samantha Harris team up to battle the bulge this holiday

PARSIPPANY, N.J. — GlaxoSmithKline Consumer Healthcare and TV personality Samantha Harris have teamed up to announce the launch of "Let's Fight Holiday Fat" — a new, free online guide that provides weight maintenance support for Americans trying to squeeze in healthy eating and exercise this season.

The tool, created courtesy of Alli, an FDA-approved weight-loss aid available without a prescription — is for anyone interested in overcoming the holidays and being weight-loss-ready for 2013.

LetsFightHolidayFat.com combines three core elements for the weight-conscious during the holidays — diet, physical activity and motivation, all in an easy-to-use interface. It helps track goals and prepare for long-term success with various features, including:

  • Follow-along fitness videos, from cross training to yoga/pilates;
  • Healthy (i.e., reduced calorie, low-fat) daily meal suggestions and recipes;  
  • Custom calorie- and activity-tracking;
  • Community and social features and forums; 
  • Smart phone accessibility; and
  • Expert tips and tricks.


"GSK is excited to offer this new tool, specifically to help those looking for a guide during the difficult month of December when it comes to maintaining your weight," stated Deborah Larsen, marketing director of Alli. "The Alli brand has always offered a comprehensive support program to make weight loss manageable and motivational, and we wanted to provide yet another convenient resource. Samantha Harris shares our strong passion for a healthy lifestyle, and we're pleased to be working together to help others defeat temptation while embracing the holidays this year."
 

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