- CVS Caremark to stop selling tobacco in all store locations
- Alere Wellbeing publishes book touting Quit For Life smoking-cessation program
- Study: Researchers find that committing to quit smoking every Monday improves success rate
- Coalition of health groups charge states with not properly funding smoking-cessation programs
- GSK, Walgreens team up on Sponsorship to Quit, a free online quit-smoking gamification program
PARSIPPANY, N.J. — GlaxoSmithKline Consumer Healthcare and Walgreens on Wednesday teamed up to launch Sponsorship to Quit, a free online quit-smoking program that smokers can personalize with customized tools and tips during their journey to quit.
After completing an online consultation, a smoker can access tools that help track successes and slip ups, earn badges, celebrate milestones and access expert information and tips 24/7. Smokers receive a tailored quit plan that offers help in selecting the right nicotine-replacement therapy and a form and strength that best matches their needs, like nicotine gum, lozenges or patches. Smokers can sign up to receive a free quit kit upon registration, a quit journal and an official quitter card, a physical reminder of smokers’ commitment to quit.
To help encourage a healthier lifestyle, Sponsorship to Quit is asking America to take to social media and share their top reason for quitting smoking in 2014, using the hashtag #STQuit. Walgreens and GSK will reveal the top 10 responses in February. The No. 1 “quitspiration” will inspire a $10,000 donation to a related Walgreens and GSK-selected charity.
“People are frequently reminded of the benefits related to quitting smoking, but adopting healthier habits can be challenging. Highlighting the positive and happy moments that can result from quitting could be that extra motivation needed to pursue a smoke-free lifestyle,” stated Robert Tompkins, group VP and general merchandising manager for health and wellness at Walgreens. “We hope #STQuit inspires people to make a difference in their lives, and Sponsorship to Quit encourages results with a tailored plan that provides support and motivation throughout the quit journey.”
For more information about Sponsorship to Quit and to download a free quit kit, visit SponsorshiptoQuit.com.