GSK Consumer Healthcare launches '60-Day Kickstart' campaign for weight loss

Company hires Betty Kovacs, Richard Blais

PARSIPPANY, N.J. — GlaxoSmithKline is offering a new online campaign under the Alli brand to support healthy weight-loss resolutions, the company said Thursday.

GSK Consumer Healthcare announced the launch of the 60-Day Kickstart campaign that offers free support for starting a healthy, balanced diet for the new year. Benefits offered include two months of free, motivational tips and reminders; accessibility and encouragement from New York-registered dietician Betty Kovacs; exclusive, balanced gourmet recipes that align with the Alli diet plan; and an open community and social forum for support.

"For many, New Year's is all about starting over and being smarter about your diet, Alli brand marketing director Deborah Larsen said. "As part of the program, the Alli brand has teamed up with celebrity chef, restauranteur and author Richard Blais for exclusive, easy, healthy recipes and New York-registered dietician Betty Kovacs, who will be making regular appearances online and offering her expert advice."


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