Looking good is feeling good. It may sound cliché, but the reality is that there's a meaningful correlation between health and beauty, and consumers who are proactive about their health also take a greater interest in their personal appearance.
Still not convinced? Then consider a recent AccentHealth survey of 700 respondents, which found that 61% of participants indicated that looking their best is an important part of how they measure their overall health — a number that grows to 73% among those who are most proactive about wellness. Among those most proactive, an overwhelming 94% said that physical appearance is important to them. Those are some pretty revealing numbers. When asked about the top characteristics that are important when buying personal care products, respondents said quality (91%), followed by health benefits (78%).
This strong connection between health and beauty is no doubt playing out at retail — through both initiatives found in the stores and consumers' shopping habits. In this edition of The Business of Beauty, we explore some of the hottest initiatives and developments currently underway at retail in the Trending Now section. We also take a closer look at five beauty categories, including nail care and body accessories, that are experiencing solid growth and are helping to fuel overall beauty sales.
With an era of consumer-driven health care upon us, a new value-conscious shopper walking the aisles and beauty mavens who are increasingly desiring an elevated beauty experience, there's no denying the significant correlation between health and beauty.
Yes, looking good is feeling good.