Green Babies develops new SPF 30 sunscreen

NEW YORK — Organic baby brand Green Babies has expanded its Green Babies body care line with a new zinc oxide broad spectrum SPF 30 sunscreen.

The sunscreen now is available in many Whole Foods Market stores throughout the nation, select specialty retail stores and on Green Babies' website. The new product, developed in partnership with manufacturer MZB Accessories, will retail for roughly $16.99. It is available in two versions: unscented and lightly scented with tangerine essential oil.

As a result of the newest Food and Drug Administration guidelines, sunscreen labels must designate whether they're either 40- or 80-minute water resistant and sunscreen products labeled "broad spectrum" must protect against both UVA and UVB rays, which reduce the risk of skin cancer and early skin aging.

Formulated to meet these guidelines, the sunscreen contains 20% zinc oxide, using non-nano sized particles of zinc oxide and water resistant for up to 40 minutes, with natural pine bark resin as the water resisting agent. It is clinically tested hypoallergenic, does not contain oxybenzone, parabens or PABA. For the scented version, only essential oils were used to add fragrance, the company said.

Green Babies also is launching a travel set featuring Baby Me shampoo and wash, calming bubble bath, Smooth Me dDetangler and Lotion Potion moisturizer in travel-approved sizes.

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