BIRMINGHAM, Ala. — A grape soda brand has gotten a makeover.
Buffalo Rock Bottling, a privately held PepsiCo bottler, said that its Grapico and Diet Grapico cans now feature a multi-hued purple emblem, product wording in a signature Southern block script and a cluster of purple grapes at the top.
The packaging redesign applies to all versions of the soft drink, including the 2-liters, 20-oz. single-serving bottles, 12-oz. cans and 12-pack cartons.
Grapico is a well-known staple in the South and made its debut in New Orleans in 1914.