LOS ANGELES — Lily.B Skincare, a line of natural skin care products, has named Grammy Award-winning singer and songwriter Colbie Caillat as the brand's official spokeswoman.
Caillat has entered into a multiyear agreement with Lily.B Skincare to promote its line of skin care products. Currently, the brand consists of the Essential 5 Collection, a three-step regimen created for women of all skin types. The products are formulated to cleanse, nourish and protect the skin. The Essential 5 Collection consists of rose hip-infused facial wash, red tea defense booster hydrating serum, multiaction rescue ultra eye cream, 24/7 defense daily moisturizer and botanical rich protection SPF 30 ultra defense.
"We are thrilled to have Colbie on the Lily.B team," stated Lily.B founder Liz Bishop. "Her amazing talent, energy and lifestyle make her the perfect partner as we continue to grow the Lily.B brand."
Caillat will be actively promoting Lily.B in its print, online, in-store and social media campaign, including a series of appearances on behalf of the brand.