Graine de Vie broadens line of (seed) natural personal care products

PRINCETON, N.J. — Graine de Vie is expanding its portfolio of personal care products with its new (seed) Therapeutic Hand Scrub and a new Relaxing Lavender fragrance for its (seed) Healthy Hand Cream.

The new hand scrub, launching Sept. 9 for $9.99, is an exfoliating hand wash made with 100%-natural seed exfoliants. To replenish and moisturize hands, the formula is infused with grape seed and safflower seed oils.

The (seed) Healthy Hand Cream is available in fragrance-free, Citrus Blend and now the new Relaxing Lavender fragrance. It is priced between $5.99 and $7.99.

Graine de Vie was founded by former Johnson & Johnson executives Rebecca and Benjamin Gournay — who are partners in life and business. In November 2009, the company launched its first 100%-natural personal care brand called Seed.

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