NEW YORK — Two companies have united to address the increasing popularity of fish tacos.
Gorton's Seafood and Ortega Mexican Food Products, a B&G Foods brand, have teamed up to create a co-branded website and an online food contest. At WeLoveFishTacos.com, fish taco enthusiasts are given the opportunity to show off their favorite recipes by using Gorton's and Ortega products, and can share them on Facebook, Twitter and other social media outlets. As part of its online contest, one finalist will win a trip to Playa del Carmen, Mexico.
The co-branded site also is promoted on Gorton's and Ortega's respective homepages, where consumers can find coupons and additional promotions.