DALLAS — Kimberly-Clark has partnered with Marvel Entertainment to bring the latter’s Spider-Man character to GoodNites underwear.
Marking the first use of licensed characters by the GoodNites brand, the underwear for boys will feature graphics of the famed web-crawler for a limited time beginning this month.
"We are thrilled to partner with Marvel to license their iconic characters for GoodNites Underwear," GoodNites senior brand manager Dave Caputo said. "Marvel Super Heroes are unique individuals who overcome challenges. We know how much kids love Spider-Man, and including these character designs on GoodNites Underwear will further help kids and their parents feel more positive and normal while they are coping with bedwetting."