ATLANTA — Good2grow, a line of healthy children's beverages, announced its nationwide debut at major grocery and convenience stores. The product is available in a variety of flavors and sizes and features spill-proof SippaTop caps and character toys that draw kids in. Its foray into the healthy children's beverage category is significant, the company said.
“Our founding mission is to help improve the health and happiness of kids by making nutrition fun, as well as accessible and affordable for parents,” Jim Scott, founder and CEO, said. “We are striving to create a strong foundation for smart eating habits by shaping children’s attitudes towards healthy foods and beverages. By offering a beverage parents want their children to drink in a package kids want to drink from, we’re setting them on the right path to better nutrition early on in life.”
The launch of good2grow will be supported with an integrated marketing campaign. It also will be featured by two mom-centric outreach programs to encourage sampling and drive trial with the company's key demographics — moms and families with children ages 2 years to 10 years old.
Good2grow is available in organic apple juice, apple juice, strawberry kiwi, tropical fruit medley and fruit punch. The beverages are available for a suggested retail price of $2.49 to $2.99 for individual bottles and $2.99 to $3.49 for refill packs.