GoldToe Moretz to target drug channel with new line of compression socks

NEWTON, N.C. — GoldToe Moretz last week announced the launch of a new SoleUtion socks line for men and women that provides enhanced comfort and overall foot and leg well-being. Dress and casual SoleUtion styles range in price points from $8 and $16, and currently are available online.

The company, however, is targeting a launch in the drug channel.
 
The SoleUtion line features mild, moderate and firm compression choices; crew and quarter profile choices; and non-­binding tops to help circulation.

“Gold Toe is an established brand with more than 80 years of heritage that consumers know and trust,” GoldToe Moretz VP marketing Trish McHale said. “[For] people looking for socks that address specific medical conditions, or people who just want socks that deliver enhanced functionality, choosing SoleUtion will be easy. There is a major opportunity for retailers with the SoleUtion program.”
 
GoldToe Moretz is a subsidiary of Gildan Activewear. The company is a supplier of branded and private label athletic, casual and dress socks, with distribution across retail channels in the United States.


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