NEW YORK — GoGo Squeez announced the launch of a new campaign that will include a national mobile playground tour and the "largest game of catch."
The Pass the Play campaign is designed to support The Fresh Air Fund, a not-for-profit agency that provides free summer experiences and year-round educational programs to New York City children from low-income communities, the company said. The campaign encourages consumers to get involved through one of the following ways:
Consumers can email firstname.lastname@example.org to request a "Pass the Play" ball and play the largest game of catch. GoGo Squeez said 10,000 kick balls are being distributed nationwide and top "play passers" will be entered to win fun prizes by tracking the kick balls at PassthePlay.com;
When consumers tweet #passtheplay, $1 will be donated to The Fresh Air Fund with the goal of raising $25,000, which will allow more inner-city boys and girls to participate in programs that can change the course of a child’s life; and
Consumers also can visit the Pass the Play mobile playground, which is visiting 10 cities across the country this summer, including Atlanta; Nashville; Bentonville, Ark.; Minneapolis; Chicago; Los Angeles; San Francisco Readington, N.J.; and New York.
"GoGo Squeez believes in the power of play as an integral part of everyone's daily routine — it doesn’t matter if you're a child or an adult," Materne North America managing director Meena Mansharamani said. "The Pass the Play campaign celebrates the simple, imaginative fun of childhood to help families around the country experience the pure joy of play."