NEW YORK — GoGo Squeez has introduced a new line of squeezable, resealable, spoon-free fruit-in-a-pouch snacks, Fast Fruit, specifically developed for adults. The company decided to expand their kids line of fruit snacks as they learned adults 18 years and older made up 30% of their consumer base.
“Through research we found that 30% of GoGo Sqeez is consumed by adults 18 years of age and older, so we set out to create something just for them with Fast Fruit,” said Meena Mansharamani, managing director of Materne North America. “Fast Fruit is a new way that our grownup fans can enjoy the wholesomeness of our pouches through a unique product inspired by the big kid in them.”
These all-natural, 100% fruit snacks will come in three varieties: Apple Peach Passion Fruit, Apple Mango Pineapple Banana and Apple Raspberry Cranberry. Like all GoGo Squeez products, Fast Fruit is a spoon-free, no-mess snack allowing fruit snack lovers to find a way to embrace their inner kid with a product reminiscent of their childhood. Containing only the best fruit available, these pouches offer pieces of fresh raspberries, peaches and bananas to provide quality taste and nutrients. At only 80 calories per pouch, Fast Fruit adds variety to GoGo Squeez’s growing family of products.
GoGo Squeez Fast Fruit follows on the launch of another new product line, GoGo Squeez Organic. GoGo Squeez Organic offers six delicious and squeezable fruit flavors that are certified USDA-organic and currently available at Whole Foods stores nationwide.
GoGo Squeez Fast Fruit is available at Target stores nationwide for a suggested retail price of $3.49 per four-pack.