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PITTSBURGH — GNC raised nearly $2.8 million during its seventh annual fundraising campaign designed to benefit St. Jude Children's Research Hospital.
Through the Thanks and Giving campaign, GNC raised 40% more over the amount raised in 2010 for a total of $2.79 million, the retailer said. The program raises awareness and funds for the lifesaving research and treatment done at St. Jude to help children fighting cancer and other deadly diseases.
"We are so proud of our customer's generosity this year as we exceeded last year's contribution by a remarkable 40%," GNC EVP, chief merchandising officer and general manager Tom Dowd said. "It is truly an honor to be associated with St. Jude. GNC believes that donating to the Thanks and Giving campaign is one of the best ways that customers and employees can take a moment and contribute to something important — helping these children and their families "live well" throughout the holiday season."