GNC launches Total Lean Challenge and Sweepstakes

Weight-loss campaign offers $25,000 in cash prizes

PITTSBURGH — Health and wellness products retailer GNC is sponsoring a 12-week effort to encourage consumers to transform eating and exercise habits for long-term weight management, the company said.

GNC Holdings, the retailer's parent company, announced the Total Lean Challenge and Sweepstakes, which offers a chance for consumers to win $25,000 in cash prizes, as well as serving as an introduction to the company's Lifestyle Diet approach to weight loss and a way to promote products like the Lean Shake and Total Lean Watertex.

Rite Aid, which operates GNC sections in many of its stores, will play a small role by promoting the campaign on its Facebook page, Rite Aid spokeswoman Ashley Flower said.

"At GNC, we understand how difficult it can be to get started on a weight-loss program that's right for you," GNC EVP, chief merchandising officer and general manager Tom Dowd said. "That's why we created Total Lean, a line of products perfect for anyone on a weight management journey."

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