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PITTSBURGH— GNC on Wednesday expanded nationwide its new Member Price Program, which will incorporate GNC’s current loyalty program boasting close to 7 million active members.
In new markets in which the Member Price Program is launching, GNC will offer free memberships for a limited time.
The rollout of the Member Price Program follows a successful test-market campaign of up to two years in key markets like Kansas City, Pittsburgh, New York and Chicago that produced higher store traffic and increased revenues. GNC anticipates that the program will expand membership to a larger base of consumers, including new and existing members, as well as lapsed Gold Card holders.
As a GNC VIP, customers save up to 50% on all products. The program’s simplified pricing also makes shopping easier, both in-store and online, GNC noted.
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