PITTSBURGH GNC on Monday announced its sponsorship of Phil Keoghan’s new Ride Across America, which kicks off in Los Angeles March 28 and ends in New York May 9.
“This is a great time to talk up the value of biking … it’s not only good for your wallet but it also does wonders for your waistline as well,” Keoghan said. “GNC, with its Live Well approach to living a healthy lifestyle, is a great partner as we take that message across America. The Live Well mandate has perfect synergy with my personal philosophy called NOW (No Opportunity Wasted), which is all about living life to the fullest. Together with GNC, we want to share our message with as many people as possible during my 3,600-mile journey while at the same time raising awareness for the National MS Society, a fantastic charity I have actively supported for years.”
As part of the sponsorship, GNC’s on-site research and development team helped develop Keoghan’s nutritional plan and will be providing The Amazing Race star with nutritional supplements for his daily dietary needs, including: GNC Maximum Greens Complete, Pro Performance AMP Amplified Whey Protein, Pro Performance AMP Amplified Maxertion N.O., Cytosport CytoMax Pre-Formance, Cytosport CytoMax Sport Drink, Mega Men Sport Vitapak, Powerbar Gels and NOW One Square Meal.
"All of us at GNC and the National MS Society are extremely impressed with [Keoghan’s] commitment and dedication to living a healthy lifestyle and to his fundraising efforts for the National MS Society,” stated Tom Dowd, EVP stores, operations and development for GNC. "Having been fans of the The Amazing Race and [Keoghan] from the first season, we recognized what a great opportunity this was to partner with [Keoghan] and raise money and awareness for Bike MS and the National MS Society.
“We're also very excited to have the opportunity to be the sole retailer of [Keoghan’s] fantastic tasting nutritional diet and sports bar, NOW One Square Meal, a total meal replacement that is guaranteed to be a top seller at our GNC stores," Dowd said.