COLORADO SPRINGS, Colo. — The Global Market Development Center on Thursday released a new whitepaper based on a GMDC*Connect Videocast, “The New Face of the Hispanic Consumer,” presented by Juan Carlos Davila, SVP, General Manager Hispanic Market at Nielsen, that explores the developing trends occurring within the U.S. Hispanic population.
“The Hispanic market conversation has focused on their tremendous growth and diversity around their different races or countries of origin. But today, we want to talk about important changes that are happening with this population,” Davila said. For example, the primary source of Hispanic population growth has swung from immigration to native births. As many as 64% of Hispanics in the United States are U.S.-born, showing tremendous progression within the population.
“Latino population today is better educated, scaling upward in income, predominantly young and the most important, embracing two languages and therefore, two cultures. They are also growing rapidly in non-traditional markets,” Davila added.
"'The New Face of the Hispanic Consumer' videocast and whitepaper will empower us at Valu Merchandisers Company to not only improve but also expand upon our Hispanic marketing strategy by providing us with valuable insights and detailed profiles of this rising consumer,” stated Anna Mancini, VP merchandising Value Merchandisers Company. “Our improved understanding of the Hispanic consumer has enabled us to maximize on our targeting efforts as a result."
The full version of this whitepaper is available only to GMDC members; however, as a preview to the study, the first page can be found here. GMDC members can view the full version of this whitepaper in their myGMDC Content Library.
Davila’s videocast is available for both members and nonmembers in the GMDC*Connect Archived Videocast section at GMDCConnect.org/#!archived-videocasts/cvo5.