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SAN ANTONIO — During the 2013 HBW conference held in San Antonio, from May 31 to June 3, one of the most anticipated events by attendees was The Showcase. The Showcase venue gave suppliers an opportunity to highlight their innovative new products or packaging to retailers and wholesalers attending the event. The Showcase also offered an opportunity to present any type of merchandising vehicle available to display their products: floor or counter-top displays, pallet programs, clip strips, wing panels and others, as well as single retail Items. Every retailer and wholesaler attending the conference had a pre-scheduled appointment to view The Showcase.
"The GMDC event exceeds my expectations each year. As a returning supplier company, I've experienced first-hand how the showcase is a strong marketing vehicle that gives my company and its products exposure to executive and buyers in the retail world. Our company is definitely looking forward to the next HBW Conference in the Spring of 2014," said Bob Burkland, national sales manager, M Z Berger, which came in at No. 1 with its Monsters University 3-in-1 kids bath products.
Suppliers were able to receive immediate feedback from retail and wholesale activity inside The Showcase via email when their product was scanned. The Showcase offered suppliers an enhanced way to add value to their meetings at the conference while increasing potential for additional on-site appointments, and securing follow-up discussions after the conference. GMDC held two Showcase Receptions during the conference where retailer, wholesalers and suppliers were able to walk through the Showcase room at the same time. The reception allowed all participants an opportunity to interact with each other face-to-face in a casual setting. The most valued moments during The Showcase were the ability for the retailer and wholesalers to ask questions about the product while standing directly in front of the display with the suppliers.
"This was the first GMDC conference we've attended, and we could not have asked for better results. Our new line of seriously friendly oral care products were marketed well. The level of service, tools, venue and accommodations during the event were terrific, which helped make our meetings and experience even more successful. We are proud that our new Hello brand was one of the top scanned products with retailers. We will be using GMDC conferences in the future to showcase further outrageously disruptive innovation." said John Ende, SVP sales, Hello Products.
The Top 10 companies consecutively were: M Z Berger, JR Watkins Naturals, Hello Products, Rich Brands (Vitabath), Beauty 21 LA Colors, Brush Buddies, EOS Products LLC, Cashco Distributors, Inc., Nature’s Baby Organics, and Smith & Vandiver. To view the Top 10 products, visit the GMDC website.
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