'Give with Target' program to donate $5 million to education

MINNEAPOLIS — Target announced the return of its Give with Target program, through which the company will donate up to $5 million to schools across the country. New this year, Target is inviting its guests to allocate the full donation — double the amount designated by guests last year — to schools of their choice. Give with Target helps ensure that teachers and students have the resources they need to start the new year off right.

The campaign launched Wednesday and guests can visit Target’s Facebook page to vote for a school of their choice once per week. Once a school has received 25 votes, Target will donate $1 per vote, with a maximum donation of $10,000 per school. The campaign runs through Sept. 21, or until the full $5 million has been allocated.

At the end of the campaign, the school that reaches 10,000 votes first or receives the highest number of votes also will receive a special celebration, which will include appearances by members of the Give with Target “Class of 2013,” a live musical performance and more.

“The response to last year’s Give with Target program was overwhelmingly positive, and we are excited to invite our guests to designate $5 million to their schools this year,” said Laysha Ward, president of community relations for Target. “By rallying communities across the country in support of education, Target is playing a role in helping put more kids on the path to high school graduation.”

Target’s guests impacted more than 30,000 schools through the Give with Target program in 2012. Schools that received donations used the funds to purchase classroom resources they needed most, including electronics, school and office supplies and storage/organization products. Give with Target is part of the company’s commitment to give $1 billion for education by the end of 2015.


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