Ginger Ale a favorite among flavored CSDs

Dr Pepper Snapple Goup’s Canada Dry Ginger Ale

PLANO, Texas — Canada Dry Ginger Ale has long been a staple in the flavored soft drink category. The brand, invented by a pharmacist in 1904, has seen an uptick in sales that Dr Pepper Snapple Group attributes to “the perceived healthfulness of ginger ale as a CSD flavor.” Sales were up 20% in the drug store channel last year, according to Nielsen.

Growth also was driven by an aggressive advertising program emphasizing the soft drink’s ‘Made from Real Ginger’ positioning, and by the introduction of Canada Dry TEN, a lower-calorie version of the classic beverage.

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