Gillette, Variety magazine put men's grooming in the spotlight this awards season

LOS ANGELES — In the midst of the awards season, Procter & Gamble’s Gillette brand has inked a partnership with Variety magazine to place men’s grooming in the spotlight with the first-ever Leading Man Cam.

The Leading Man Cam is an up-close-and-personal look at the well-groomed faces of some of Hollywood’s leading men, and it will debut on the red carpet of the Gillette-sponsored unite4:humanity event Thursday evening, organized by Variety. Gillette also is partnering with celebrity stylist Jeanne Yang and celebrity groomer Diana Schmidtke this awards season to provide expert insight into red carpet style and grooming.

While the actors have changed and the scripts have varied, there has been one common piece of hardware that all leading men have handled just before accepting the Best Actor and Best Supporting Actor awards — a razor. In fact, 18 of the last 20 Best Actor winners were all clean-shaven the night they received their award on stage, while the other two wore neatly styled facial hair, Gillette noted.

Live from the red carpet and backstage at the Variety unite4:humanity event, Yang will be unveiling the first-ever Gillette Leading Man Cam, which will capture the clean-shaven and well-groomed faces of Hollywood’s leading men. Yang will also be talking to the stars about their grooming and style habits, sharing trends, and giving her predictions and analyses of the men’s grooming styles this awards season.

Backstage, guests will have the opportunity to visit the classic Hollywood-style “Leading Man” barbershop for a VIP grooming experience with Gillette Fusion ProGlide. Attendees will also have the chance to help determine which one of the charities being honored will receive a special donation from Gillette at the end of the night.

Joining Yang as part of Gillette’s awards season program is Schmidtke, who will offer throughout the awards season key styling and grooming tips to help everyday guys achieve the ultimate leading man look.

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