Gillette teams with Warner Bros. for 'Man of Steel' promotion

BOSTON — In association with the June 14 theatrical release of "Man of Steel," Gillette, a Procter and Gamble brand, is launching an interactive website asking Superman fans, "Just how does Superman shave?"

Superman fans can visit the online theory hub,, through June 30th, to check out theories from an esteemed group of Superman enthusiasts — including director, actor, and comic book aficionado Kevin Smith; Jamie Hyneman and Adam Savage, hosts and executive producers of the television series entitled “MythBusters;” beloved science guy Bill Nye; and “The Big Bang Theory” actress and real-life neuroscientist Mayim Bialik — and vote on their favorite.

In the movie, the young bearded Clark Kent goes through a transformation to become the fresh-faced Superman. But what’s powerful enough to give a super hero shave? Gillette has invited these experts to develop and share their  theories to answer the question.

The theories in their entirety are pitted against each other on, and, not only are Superman fans encouraged to log on to vote for their favorite theory, they also can further join the debate by sharing their own theories in the Twittersphere using the hashtag #HowDoesHeShave.

“Even Gillette knows that despite being the best shave, our most advanced blade can’t stand up to Superman’s facial hair, so we’re really looking forward to seeing all these exciting theories,” said Elliott Wilke, brand manager, Gillette. “Whether you’re a longtime Superman fan or just excited by the upcoming film, has great content from compelling theory contributors. If we’re really lucky, we may even get some ideas for the guys in R&D to create a product that brings us one step closer to the ‘best a Superman can get.’”

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