Gillette develops Sensitive Skin shave portfolio for men

NEW YORK — Procter & Gamble’s Gillette brand has announced the launch of the Sensitive Skin portfolio for men.

The portfolio includes:

  • ProGlide Silvertouch razor, featuring a silver handle and Gillette’s Fusion ProGlide platform;
  • New ProGlide Sensitive Shave Gel, featuring Gillette’s best razor glide (among aerosol gels), now for sensitive skin;
  • MACH3 Sensitive razor, with less feel of irritation, even on sensitive skin; and
  • Gillette Sensitive Disposables, featuring new artwork to communicate they are part of Gillette’s sensitive product portfolio.

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