BOSTON — November is national moustache month — or Movember — and Gillette has kicked off its eMO’gency Styler Tour, a quest to help men master their most stylish Mo’s (moustaches).
The tour, which stops in New York City on Nov. 1, Chicago on Nov. 16 and Houston on Nov. 20, will provide complimentary curbside fine-tuning and styling services with Gillette’s Fusion ProGlide Styler, a 3-in-1 facial hair-styling tool that trims, shaves and edges.
André 3000 Benjamin will help kick off the tour in New York, and the best Mo’s captured throughout the tour will be featured on a billboard in Times Square in early December.
Since men’s health and prostate cancer is in the spotlight in November, Gillette is donating $1 to the Prostate Cancer Foundation for each Mo photo uploaded to Twitter during the month.
At the end of Movember, guys will be able to take part in one final Mo’ment of Truth challenge on Gillette’s Facebook page or Twitter where friends and fellow fans can vote on whether participants pictured should “Style It or Mo’ It Off?”