BOSTON — Procter & Gamble’s Gillette Body has teamed up with three Body athlete ambassadors to help promote its new Gillette Body razor and share tips and tricks for achieving peak performance — internationally renowned skateboarder Ryan Sheckler, multiple world champion and Olympic gold medalist in beach volleyball Phil Dalhausser, and CrossFit champ Jason Khalipa.
In addition, consumers could have an opportunity to participate in an ultimate #BODYREADY personal training day with each athlete.
Sheckler, Dalhausser and Khalipa, in partnership with Gillette, are inviting guys to submit their top #BODYREADY tip for summer. Fans can post their best training, fitness or health tip using the #BODYREADY hashtag across Facebook, Twitter, and Instagram. For each athlete, a local consumer could then have the opportunity to participate in a personalized “day in the life” training experience and fitness and nutrition crash course with Sheckler, Dalhausser or Khalipa.
“Gillette has applied more than 100 years of shaving expertise to design its first razor created for the male terrain,” stated Aaron Paas, Gillette North America brand manager. “And with shirtless season just around the corner, Gillette Body is a great finishing touch as men prep and get body ready for summer.”
Gillette Body razors are available at food, drug and mass merchandise stores in the United States for a suggested retail price of $7.99. Complementary products include Gillette Body Gel and Gillette Body Wash.