Gifting season raises scents

Related Content

No related items were found.

Fragrance sales appear to be on the rise, and the outlook looks especially positive with the gifting season upon us.

According to a recent report by market research firm Mintel, drug store sales of fragrances are projected to grow by 1.1% in 2011 to reach $509 million — the first growth of this kind since the start of the recession.

Mintel noted that increasing gifting opportunities will be an important means of growing business and expanding a consumer base within fragrance. According to the research, those who are least likely to report owning a fragrance appear the most likely to have received a fragrance as a gift.


The article above is part of the DSN Category Review Series. For the complete Gift Sets Sell-Through Report, including extensive charts, data and more analysis, click here.

© 2014 Drug Store News. All Rights Reserved.