PITTSBURGH — Giant Eagle on Thursday announced it will help families better manage their grocery budgets by locking low prices through the holidays on hundreds of the items customers purchase most.
"Increases in commodity costs for corn, wheat and soybeans continue to contribute to rising food prices, and are compounded by additional factors, such as fluctuating energy costs and drought," stated Giant Eagle SVP marketing Lisa Henriksen. "Our Low Price Lock program will help Giant Eagle customers manage through this uncertainty during the holiday season, and make it easier to plan gatherings and budget-friendly meals with prices on many popular everyday and seasonal items locked or, in some cases, reduced."
The Low Price Lock item list includes a combination of national brands — such as Heinz, Jif and Pillsbury — alongside Giant Eagle brand products from many store departments, including meat, produce, deli, dairy, grocery, seafood, bakery, frozen and prepared foods, and health and beauty items. Even prices on flu shots and a popular cell phone have been locked through Jan. 2, 2013, the Steeltown grocer reported.
To launch the program, "Price Lock Patrol" agents recently carried out price lock-downs on items inside Giant Eagle locations. Additionally, Giant Eagle is supporting the program with a full marketing campaign, including television, radio, newspaper, billboard, online and in-store advertising. Consumers can identify the more than 300 included items in-store by highly visible bright yellow and red signage and price tags bearing the Low Price Lock symbol, or by visiting GiantEagle.com/price-lock.