Giant Eagle implements location-centric planogram optimization tool across store base

CHICAGO — Giant Eagle on Thursday announced that the Pittsburgh regional grocer has adopted Galleria Retail Technology Solution's Promotional Display Optimization solution throughout its supermarkets to help create store-specific display plans on a daily basis.

"We were already developing endcap planograms, but Galleria enabled us to complete the process more efficiently," stated Dan Schnorr, senior director of retail space planning for Giant Eagle. "As we implemented the process, and it was further refined working with Galleria, I was initially surprised to the degree that each endcap looked so different from store to store. All of our endcaps now feature more product family items than we displayed in the past."

Galleria designed a system that treats every Giant Eagle supermarket uniquely — with endcap displays now based on the anticipated demand within each store. This resulted in improved in-stock position, fewer out-of-stocks, increased sales and more satisfied customers, the company claimed.

"We rolled the system out by region at first, picking up new stores, both corporately and independently owned, as we went," Schnorr said. "It took a little bit of lead time, but now we've implemented the solution chain-wide for most of our Giant Eagle and Market District supermarket locations."

Login or Register to post a comment.